Factors influencing adoption of green practices by small and medium sized hotels in Thailand
This article investigates factors that influence hotel owner-managers’ perception toward green practice adoption in Southern Thailand.The driving factors in research consisted of owner-manager attitudes, environmental awareness, perceived benefits, green consumers, and competitors.A quantitative res...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia
2013
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20687/1/JBMA%203%202013%201%2015.pdf |