Key account management in business-to-business relationship: identifying top K persuaders using singular value decomposition
Purpose - Key account management is a supplier company initiated relational approach that has received great attention from both academics and practitioners manifested in the business-to-business relationship literatures. However, there is widespread debate and contention on what should be the under...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Korea Distribution Science Association
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20735/1/JDS%2014%209%202016%2015%2024.pdf |