In search of a model explaining organic food purchase behavior
Purpose – The purpose of this paper is to explore the domain relevance of a comprehensive yet almost overlooked theoretical framework for studying organic food purchase behavior in a global context.This conceptual paper argues that there exists an apparently powerful model in health behavior domain...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2016
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20737/1/BFJ%20118%2012%202016%202911%202930.pdf |