Trust and commitment: do they influence e-customer relationship performance?
Customer relationship management can help companies build lasting relationships with their customers. Today, CRM has dramatically changed because the internet can be used for CRM applications.Thus, Electronic Customer relationship management (e-CRM) is a comprehensive business and marketing strategy...
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| Format: | Article |
| Language: | English |
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Academy of Taiwan Information Systems Research
2012
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| Online Access: | https://repo.uum.edu.my/id/eprint/20744/1/IJCS%203%202%202012%20281%20296.pdf |