The importance of consumers’ attitudes towards purchase intention of hybrid car in Malaysia
The purpose of this study is to investigate the influence of consumer consumption values on consumers’ purchase intention with the mediating effect of consumers’ attitude as well as to examine the importance of consumers’ attitudes as mediator and dependent variable.The study has been examining the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAVAP International
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20756/1/ARI%206%204%202015%20111%20112.pdf |