The mediating influence of nation brand image in the relationship between tourism and hospitality attributes and behavioural intention
Although past studies indicate the relationships of experience-based industry with nation brand image (NBI), only a few studies have been carried out in the context of emerging nations. In addition, among other sub-domains of place branding, NBI is considered as the least explored. This article repo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Tourism Educators Association of Malaysia (TEAM)
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20844/1/TJHT%20%2013%201%20%202016%201%2014.pdf |