Communicating in collectivistic culture: relationship between interdependent self-construal and cooperative communication in cross-cultural communication model
This concept paper proposes that when companies have expanded their business and operation throughout the Asian countries, the success or failure of a company abroad depends on how effectively its business negotiators can apply their cross-cultural communication skills in a new cultural environment...
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| Format: | Conference or Workshop Item |
| Language: | English |
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EDP Sciences
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/20886/1/shsconf_icome2017%201%206%20i.pdf |