Crisis response strategy and crisis types suitability: a preliminary study on MH370
In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages.The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...
Main Authors: | , , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2017
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/20923/1/shsconf_icome2017%201%208xii.pdf |