Perceived influence of opposition political campaign materials on voters

This article focuses on how political attitudes of voters are shaped and affected during election campaigns.The study is constructed on the third person effect paradigm that posits that negative messages will have a greater impact not on ‘me’ or ‘you’ but on ‘them’.Concurrently, perceived positive m...

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Bibliografische gegevens
Hoofdauteurs: Syed Abdullah Idid, Syed Arabi, Souket, Rizwanah
Formaat: Conference or Workshop Item
Taal:English
Gepubliceerd in: 2017
Onderwerpen:
Online toegang:https://repo.uum.edu.my/id/eprint/20924/1/shsconf_icome2017%201%206xxv.pdf