Perceived influence of opposition political campaign materials on voters
This article focuses on how political attitudes of voters are shaped and affected during election campaigns.The study is constructed on the third person effect paradigm that posits that negative messages will have a greater impact not on ‘me’ or ‘you’ but on ‘them’.Concurrently, perceived positive m...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20924/1/shsconf_icome2017%201%206xxv.pdf |