User-generated contents in Facebook, functional and hedonic brand image and purchase intention
User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Conference or Workshop Item |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
2017
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| Konular: | |
| Online Erişim: | https://repo.uum.edu.my/id/eprint/20986/1/shsconf_icome2017%201%206xxi.pdf |