Cognitive engagement and online political participation on social media among youths in Malaysia: the moderating role of political knowledge
User-Generated Contents is a type of brand-related communications on social media platforms. User-Generated Contents (UGC) offers consumers the opportunity of sharing their experiences, contribute their opinion and communicate with other.This implies that brand managers no longer have solitary cont...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
EDP Sciences.
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/20987/1/shsconf_icome2017%201%207ix.pdf |