The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms
Resource orientation (RO) and market orientation (MO) are two important strategic orientations that have significant impact towards new product development (NPD) performance.Although research has examined the RO and MO individually, limited research has evaluated and compared their effect on new pro...
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| Formaat: | Artikel |
| Gepubliceerd in: |
2017
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