The influence of relationship quality on customer loyalty in the dual-banking system in the northern states of peninsular Malaysia
While relationship quality has been known as one of the most influential predictors of customer loyalty, relational norms are also likely to have an impact on relationship quality and customer loyalty.However, limited research shad been conducted on the relationships between relational norms, relati...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/21257/1/P-SBS%20219%202016%20%20606%20613.pdf |