Ethical marketing practices viewed through consumer spectacles
Purpose – The purpose of this paper is to describe the working of a demand and supply mechanism in an ethical scenario in the cosmetics market context. It principally aims to investigate the intentions of consumers to consider marketers’ commitment to ethics issues.Design/Methodology/Approach – Usin...
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
2016
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| נושאים: | |
| גישה מקוונת: | https://repo.uum.edu.my/id/eprint/21266/1/MT%2028%201%202016%2029%20-45.pdf |