Exploring the antecedents of customer loyalty in the Malaysian retail sector
As the market is becoming more competitive, managers and marketers are becoming more aware of the importance of being a customer-oriented company to survive, and in this regard, customer loyalty is one of the major outcome of customer-oriented approach.Moreover, shifting the concept of marketing exc...
| Main Authors: | , |
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| פורמט: | Article |
| שפה: | English |
| יצא לאור: |
2016
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| נושאים: | |
| גישה מקוונת: | https://repo.uum.edu.my/id/eprint/21289/1/IRMM%206%203%202016%20577%20583.pdf |