Advertizing, concentration and profitability in Malaysian manufacturing revisited: A simultaneous equation approach
The original Structure-Conduct-Performance (SCP) paradigm that postulates a unidirectional relationship between concentration, advertizing and profitability had been used as the theoretical framework for many empirical works in industrial organizations before the mid seventies. Thereafter, doubts ha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2004
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/217/1/advertising%2C_concentration_%26_profitability.pdf |