Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention
Along with other factors affecting human behavior, mass media advertising is a very useful tool to influence condom use, on a large scale. But, one important issue related to advertisements is controversial advertising.It is observed that when the advertisements are perceived controversial by people...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IISTE
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/21740/1/JPCR%2023%202016%2013%2017.pdf |