Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework

Virtual discussion between students and lecturers nowadays become easier and effective by using computer-mediated communication (CMC) tools.The issue on geographical distance is no longer a problem but there are some aspects that need attention, such as the consultation documentation, record log and...

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Bibliographic Details
Main Authors: Busen, Salem Mohamed S., Mustaffa, Che Su, Mohamad, Bahtiar
Format: Article
Language:English
Published: Lyceum of the Philippines University - Batangas 2016
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/21790/1/APJEAS%203%201%202016%2075%2082.pdf