Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework
Virtual discussion between students and lecturers nowadays become easier and effective by using computer-mediated communication (CMC) tools.The issue on geographical distance is no longer a problem but there are some aspects that need attention, such as the consultation documentation, record log and...
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| Format: | Article |
| Language: | English |
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Lyceum of the Philippines University - Batangas
2016
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| Online Access: | https://repo.uum.edu.my/id/eprint/21790/1/APJEAS%203%201%202016%2075%2082.pdf |
| _version_ | 1803628235944099840 |
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| author | Busen, Salem Mohamed S. Mustaffa, Che Su Mohamad, Bahtiar |
| author_facet | Busen, Salem Mohamed S. Mustaffa, Che Su Mohamad, Bahtiar |
| author_sort | Busen, Salem Mohamed S. |
| collection | UUM |
| description | Virtual discussion between students and lecturers nowadays become easier and effective by using computer-mediated communication (CMC) tools.The issue on geographical distance is no longer a problem but there are some aspects that need attention, such as the consultation documentation, record log and the ability to see the records of these virtual relationships.Most current virtual communications software is focused on the communication and less on the process of before and after the virtual communication. In order to enhance the virtual communication process, we have designed and developed an Online Instructional Consultation (OICon) model to facilitate student-lecturer consultation for higher education mentor-mentee system in Malaysia.The model consists of 5 interrelated domains that are personalization, consultation processes and task involved, features and multimedia components, consultation content and consultation document.It provides alternative means on delivery of the contents and services as well as provides participants a range of option. By this way, students and lecturer can involve actively through online consultation at remote places, not just between lecturer and students but also on post-session discussion among peers.Point of correspondence includes implementation of CMC tools to facilitate online consultation processes for academic advisory purpose. OICon model was then transformed into a prototype system to verify the model. Based on the evaluation conducted, we found that users are relatively positive towards implementation of multimedia communication tools for consultation in higher education and they agreed that the OICon model is crucial for enhance and promote interactivity for consultation among students and lecturers. |
| first_indexed | 2024-07-04T06:18:44Z |
| format | Article |
| id | uum-21790 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:18:44Z |
| publishDate | 2016 |
| publisher | Lyceum of the Philippines University - Batangas |
| record_format | dspace |
| spelling | uum-217902017-04-20T03:29:52Z https://repo.uum.edu.my/id/eprint/21790/ Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework Busen, Salem Mohamed S. Mustaffa, Che Su Mohamad, Bahtiar HF Commerce Virtual discussion between students and lecturers nowadays become easier and effective by using computer-mediated communication (CMC) tools.The issue on geographical distance is no longer a problem but there are some aspects that need attention, such as the consultation documentation, record log and the ability to see the records of these virtual relationships.Most current virtual communications software is focused on the communication and less on the process of before and after the virtual communication. In order to enhance the virtual communication process, we have designed and developed an Online Instructional Consultation (OICon) model to facilitate student-lecturer consultation for higher education mentor-mentee system in Malaysia.The model consists of 5 interrelated domains that are personalization, consultation processes and task involved, features and multimedia components, consultation content and consultation document.It provides alternative means on delivery of the contents and services as well as provides participants a range of option. By this way, students and lecturer can involve actively through online consultation at remote places, not just between lecturer and students but also on post-session discussion among peers.Point of correspondence includes implementation of CMC tools to facilitate online consultation processes for academic advisory purpose. OICon model was then transformed into a prototype system to verify the model. Based on the evaluation conducted, we found that users are relatively positive towards implementation of multimedia communication tools for consultation in higher education and they agreed that the OICon model is crucial for enhance and promote interactivity for consultation among students and lecturers. Lyceum of the Philippines University - Batangas 2016 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/21790/1/APJEAS%203%201%202016%2075%2082.pdf Busen, Salem Mohamed S. and Mustaffa, Che Su and Mohamad, Bahtiar (2016) Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework. Asia Pacific Journal of Education, Arts and Sciences, 3 (1). pp. 75-82. ISSN 2362-8022 http://apjeas.apjmr.com/wp-content/uploads/2016/02/APJEAS-2016.3.1.10.pdf |
| spellingShingle | HF Commerce Busen, Salem Mohamed S. Mustaffa, Che Su Mohamad, Bahtiar Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework |
| title | Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework |
| title_full | Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework |
| title_fullStr | Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework |
| title_full_unstemmed | Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework |
| title_short | Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework |
| title_sort | impacts of online banner advertisement on consumers purchase intention a theoretical framework |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/21790/1/APJEAS%203%201%202016%2075%2082.pdf |
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