Integration of status consumption and theory of planned behavior: a conceptual framework
The theory of planned behavior (TPB) is a popular theory to predict human behavior in many social science studies, consumer behaviour being no exception. The TPB in its simplest form postulates that human actions can be predicted by their intentions towards that action, and assumes that this is beca...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/21851/1/AJMS%205%204%20%202017%2099%20105.pdf |