Representation of native myths and legends and cultural values in the Malaysian tourism promotional brochures
The primary aim of this study is to explore how native mythological tales have been portrayed in tourism marketing. As part of the assessment this research examines the values ingrained in the native myths and the parts of the traditional stories which have been selected for inclusion and commoditis...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MAXWELL Science Publication
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22097/1/RJAS%2011%2011%202016%201379-1383.pdf |