Identifying effective mechanisms to assist the marketing integration process for Malaysian acquirers
Marketing integration in mergers and acquisitions (M&As) is an important means of ensuring the survival of the combined firm.This can be achieved by streamlining and redeploying all marketing resources from both sides: the acquirer and the acquired firm.Marketing integration could be referred to...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Published: |
College of Business, National Taipei University
2012
|
| Subjects: |