The influences of green innovation on green organizational performance - conceptual overview
As the increase of awareness on human health and environment, consumers are now looking for Green products compliance (especially electrical and electronic equipment).This has creates more demand on Green products which has led an organization to invest on innovation.However, the successful of the i...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM College of Business
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22263/1/JTOM%20S%202017%2024%2035.pdf |