Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship...
| Principais autores: | , , , |
|---|---|
| Formato: | Conference or Workshop Item |
| Idioma: | English |
| Publicado em: |
2014
|
| Assuntos: | |
| Acesso em linha: | https://repo.uum.edu.my/id/eprint/22462/1/ICBM%202014%20%20324%20331.pdf |