Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?

Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship...

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Detalhes bibliográficos
Principais autores: Hussin, Zolkafli, Perumal, Selvan, Mohd Noor, Nor Azila, Othman, Abdul Rahim
Formato: Conference or Workshop Item
Idioma:English
Publicado em: 2014
Assuntos:
Acesso em linha:https://repo.uum.edu.my/id/eprint/22462/1/ICBM%202014%20%20324%20331.pdf