Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?

Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship...

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Main Authors: Hussin, Zolkafli, Perumal, Selvan, Mohd Noor, Nor Azila, Othman, Abdul Rahim
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/22462/1/ICBM%202014%20%20324%20331.pdf
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author Hussin, Zolkafli
Perumal, Selvan
Mohd Noor, Nor Azila
Othman, Abdul Rahim
author_facet Hussin, Zolkafli
Perumal, Selvan
Mohd Noor, Nor Azila
Othman, Abdul Rahim
author_sort Hussin, Zolkafli
collection UUM
description Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches had concentrated more on understanding factors affecting overall relationship satisfaction.Hence, less attention was given to understand the effect on specific of relationship satisfaction i.e. social relationship satisfaction.Using a survey method, this study described the uses of power as antecedents of social relationship satisfaction among 107 car dealers in Malaysia. Results showed that the significant effect of non-coercive power on the relationship social satisfaction.
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format Conference or Workshop Item
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language English
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publishDate 2014
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spelling uum-224622017-06-22T03:25:08Z https://repo.uum.edu.my/id/eprint/22462/ Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship? Hussin, Zolkafli Perumal, Selvan Mohd Noor, Nor Azila Othman, Abdul Rahim TS Manufactures Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship, previous researches had concentrated more on understanding factors affecting overall relationship satisfaction.Hence, less attention was given to understand the effect on specific of relationship satisfaction i.e. social relationship satisfaction.Using a survey method, this study described the uses of power as antecedents of social relationship satisfaction among 107 car dealers in Malaysia. Results showed that the significant effect of non-coercive power on the relationship social satisfaction. 2014 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/22462/1/ICBM%202014%20%20324%20331.pdf Hussin, Zolkafli and Perumal, Selvan and Mohd Noor, Nor Azila and Othman, Abdul Rahim (2014) Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship? In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
spellingShingle TS Manufactures
Hussin, Zolkafli
Perumal, Selvan
Mohd Noor, Nor Azila
Othman, Abdul Rahim
Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
title Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
title_full Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
title_fullStr Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
title_full_unstemmed Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
title_short Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
title_sort does use of power affects relationship s social satisfaction in manufacturer dealers relationship
topic TS Manufactures
url https://repo.uum.edu.my/id/eprint/22462/1/ICBM%202014%20%20324%20331.pdf
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AT othmanabdulrahim doesuseofpoweraffectsrelationshipssocialsatisfactioninmanufacturerdealersrelationship