Does use of power affects relationship's social satisfaction in manufacturer-dealers relationship?
Managing the channel relationship is a key concern in manufacturer-dealer relationship.This study investigates the automobile dealers’ relationship satisfaction and perceptions on supplier’s use of power.Despite the assumption that relationship satisfaction contributes to buyer-supplier relationship...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22462/1/ICBM%202014%20%20324%20331.pdf |