The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia
Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher)
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22493/1/IJAG%202%202%202016%2039-44.pdf |