Customer satisfaction towards AirAsia services among UUM student

The study identifies on service quality of AirAsia industry among students in UUM.The study establishes the factor that contributing to the service quality on AirAsia towards the customers’ satisfaction.It also focuses on relationship between service quality and four variables as suggested from the...

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Bibliographic Details
Main Authors: Abu Bakar, Fathin Afiqah, Zulkafly, Nur Zulaini, Mohamed Rashad, Mohamad Hanafie, Melan, Mustakim
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/22608/1/STML%E2%80%93Go%20Green%202016%20287%20297.pdf