Social commerce behavior among university students in Malaysia
The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public un...
| Auteurs principaux: | , , |
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| Format: | Conference or Workshop Item |
| Langue: | English |
| Publié: |
2017
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| Sujets: | |
| Accès en ligne: | https://repo.uum.edu.my/id/eprint/22858/1/ICOCI%202017%20350-355.pdf |