Social commerce behavior among university students in Malaysia
The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public un...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22858/1/ICOCI%202017%20350-355.pdf |
| _version_ | 1825804828158197760 |
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| author | Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati |
| author_facet | Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati |
| author_sort | Mohamed Razi, Mohamed Jalaldeen |
| collection | UUM |
| description | The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment.
A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public university using self-administered online questionnaire.Though the linear regression supports all proposed hypotheses, the stepwise
regression results are mixed.Closeness and familiarity among social network friends are the predictors of trust, while trust and enjoyment are the significant predictors of purchase behavior. The findings might have some practical and theoretical values and contributions. |
| first_indexed | 2024-07-04T06:22:05Z |
| format | Conference or Workshop Item |
| id | uum-22858 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:22:05Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-228582017-07-27T02:05:21Z https://repo.uum.edu.my/id/eprint/22858/ Social commerce behavior among university students in Malaysia Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati HF Commerce LB2300 Higher Education The aim of this study is to investigate the consumer behavior of current Malaysian university students in the social commerce environment. A hypothetical conceptual framework was formulated based on proven theories and previous works. Data were collected from 209 students from a Malaysian public university using self-administered online questionnaire.Though the linear regression supports all proposed hypotheses, the stepwise regression results are mixed.Closeness and familiarity among social network friends are the predictors of trust, while trust and enjoyment are the significant predictors of purchase behavior. The findings might have some practical and theoretical values and contributions. 2017-04-25 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/22858/1/ICOCI%202017%20350-355.pdf Mohamed Razi, Mohamed Jalaldeen and Mohd Tamrin, Mohd Izzuddin and Hussin, Husnayati (2017) Social commerce behavior among university students in Malaysia. In: 6th International Conference on Computing & Informatics (ICOCI2017), 25 - 27 April 2017, Kuala Lumpur. http://icoci.cms.net.my/PROCEEDINGS/2017/Pdf_Version_Chap06e/PID194-350-355e.pdf |
| spellingShingle | HF Commerce LB2300 Higher Education Mohamed Razi, Mohamed Jalaldeen Mohd Tamrin, Mohd Izzuddin Hussin, Husnayati Social commerce behavior among university students in Malaysia |
| title | Social commerce behavior among university students in Malaysia |
| title_full | Social commerce behavior among university students in Malaysia |
| title_fullStr | Social commerce behavior among university students in Malaysia |
| title_full_unstemmed | Social commerce behavior among university students in Malaysia |
| title_short | Social commerce behavior among university students in Malaysia |
| title_sort | social commerce behavior among university students in malaysia |
| topic | HF Commerce LB2300 Higher Education |
| url | https://repo.uum.edu.my/id/eprint/22858/1/ICOCI%202017%20350-355.pdf |
| work_keys_str_mv | AT mohamedrazimohamedjalaldeen socialcommercebehavioramonguniversitystudentsinmalaysia AT mohdtamrinmohdizzuddin socialcommercebehavioramonguniversitystudentsinmalaysia AT hussinhusnayati socialcommercebehavioramonguniversitystudentsinmalaysia |