Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
JBRMR
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf |