Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence

This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographic...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Gorondutse, Abdullahi Hassan, Abdullah, Haim Hilman
Format: Artykuł
Język:English
Wydane: JBRMR 2017
Hasła przedmiotowe:
Dostęp online:https://repo.uum.edu.my/id/eprint/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf