Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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JBRMR
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf |
| _version_ | 1803628462773108736 |
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| author | Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman |
| author_facet | Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman |
| author_sort | Gorondutse, Abdullahi Hassan |
| collection | UUM |
| description | This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographics and on differentiation strategy, environmental munificence, and performance. Results revealed that differentiation strategy, environmental munificence was positively associated with performance. Environmental munificence fully moderates the relationships of differentiation strategy and performance.This article, apart from its contribution to the business strategy research, has meaningful implications for managers and policy-makers, the future research directions are discussed. |
| first_indexed | 2024-07-04T06:22:21Z |
| format | Article |
| id | uum-22983 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:22:21Z |
| publishDate | 2017 |
| publisher | JBRMR |
| record_format | dspace |
| spelling | uum-229832018-02-12T02:13:11Z https://repo.uum.edu.my/id/eprint/22983/ Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman HD28 Management. Industrial Management This study investigates whether environmental munificence directly and indirectly predicts the relationship between differentiation strategy and performance.A total of 83 managers from hotels in Kano state were participated.A questionnaire was administered to collect information on socio demographics and on differentiation strategy, environmental munificence, and performance. Results revealed that differentiation strategy, environmental munificence was positively associated with performance. Environmental munificence fully moderates the relationships of differentiation strategy and performance.This article, apart from its contribution to the business strategy research, has meaningful implications for managers and policy-makers, the future research directions are discussed. JBRMR 2017 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman (2017) Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence. Journal of Business & Retail Management Research, 11 (4). pp. 150-161. ISSN 17518202 http://doi.org/10.24052/JBRMR/V11IS04/IODSOPOHTMROEM doi:10.24052/JBRMR/V11IS04/IODSOPOHTMROEM doi:10.24052/JBRMR/V11IS04/IODSOPOHTMROEM |
| spellingShingle | HD28 Management. Industrial Management Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence |
| title | Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence |
| title_full | Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence |
| title_fullStr | Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence |
| title_full_unstemmed | Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence |
| title_short | Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence |
| title_sort | influence of differentiation strategy on performance of hotels the moderating role of environmental munificence |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/22983/1/JBRMR%202017%2011%20%204%20%20150%20161.pdf |
| work_keys_str_mv | AT gorondutseabdullahihassan influenceofdifferentiationstrategyonperformanceofhotelsthemoderatingroleofenvironmentalmunificence AT abdullahhaimhilman influenceofdifferentiationstrategyonperformanceofhotelsthemoderatingroleofenvironmentalmunificence |