Rojam health products: Innovation for growth and organizational sustainability
Penawar Industries Sdn Bhd (Penawar), founded by Haji Shuib Mohd Isa (Hj Shuib) in Kedah as an SME, had been manufacturing the healthcare and cosmetic products under the brand name of ROJAM since 1992. During the past several years, Penawar had been struggling in sustaining the market share.The annu...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23436/1/TC17.pdf https://repo.uum.edu.my/id/eprint/23436/2/TC17%20Appendix.pdf |