Strategy Building and Sustaining Competitive Advantage: A Case Study of Shangri-La Hotels (Malaysia) Berhad
This case study focuses on the best strategic initiatives of Shangri-La hotels (Malaysia) Berhad (SHMB) in strategy building and sustaining competitive advantage.It presently owns nine branches, namely Shangri-La's Rasa Ria Resort, Kota Kinabalu, Shangri-La's Tanjung Aru Resort and Spa,...
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| Format: | Conference or Workshop Item |
| Language: | English English |
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2015
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| Online Access: | https://repo.uum.edu.my/id/eprint/23462/1/NCSC%202015%201%2024.pdf https://repo.uum.edu.my/id/eprint/23462/2/NCSC%202015%201%2022.pdf |