Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm
This empirical study examines the goal realization path model comprising of direct effects of plan enactment, subjective norm and attitudes on the goal realization and the indirect effects of goal desire, goal intention, implementation desire, implementation intention on goal realization. It also i...
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23684/1/CBMM%202017%2087%2097.pdf |
| _version_ | 1825804968471298048 |
|---|---|
| author | Nik Mat, Nik Kamariah Abd Ghani, Noor Hasmini Abdullah, Fader |
| author_facet | Nik Mat, Nik Kamariah Abd Ghani, Noor Hasmini Abdullah, Fader |
| author_sort | Nik Mat, Nik Kamariah |
| collection | UUM |
| description | This empirical study examines the goal realization path model comprising of direct effects of plan
enactment, subjective norm and attitudes on the goal realization and the indirect effects of goal desire, goal intention, implementation desire, implementation intention on goal realization. It also investigates the mediating effects of attitude and subjective norms on certain linkages. By employing the quantitative research design, this study uses the samples comprising of 400 local food franchise outlets in eight states
in Malaysia (Johore Bharu, Klang Valley, Ipoh, Penang, Kota Bharu, Kuala Trengganu, Kucing and Kota Kinabalu).Data were obtained through self-administrated questionnaires.Out of the total 400 responses, only 122 data were usable for further analysis (31% response rate).This study analyses the data using Partial Least Square (PLS-SEM).The study found three direct predictors of goal realization, six significant paths and two significant mediating roles of attitude and subjective norm. This study is a new empirical findings for the franchising business sector.This empirical study on the determinants of goal realization of franchisee using the survey method to contribute towards a better understanding of the owners’ motivation for realizing their organization's goal.Manager of a franchise can now comprehend better desire implementation factors that influence their company goal realization. |
| first_indexed | 2024-07-04T06:24:16Z |
| format | Conference or Workshop Item |
| id | uum-23684 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:24:16Z |
| publishDate | 2017 |
| record_format | eprints |
| spelling | uum-236842018-03-15T01:37:26Z https://repo.uum.edu.my/id/eprint/23684/ Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm Nik Mat, Nik Kamariah Abd Ghani, Noor Hasmini Abdullah, Fader HD28 Management. Industrial Management This empirical study examines the goal realization path model comprising of direct effects of plan enactment, subjective norm and attitudes on the goal realization and the indirect effects of goal desire, goal intention, implementation desire, implementation intention on goal realization. It also investigates the mediating effects of attitude and subjective norms on certain linkages. By employing the quantitative research design, this study uses the samples comprising of 400 local food franchise outlets in eight states in Malaysia (Johore Bharu, Klang Valley, Ipoh, Penang, Kota Bharu, Kuala Trengganu, Kucing and Kota Kinabalu).Data were obtained through self-administrated questionnaires.Out of the total 400 responses, only 122 data were usable for further analysis (31% response rate).This study analyses the data using Partial Least Square (PLS-SEM).The study found three direct predictors of goal realization, six significant paths and two significant mediating roles of attitude and subjective norm. This study is a new empirical findings for the franchising business sector.This empirical study on the determinants of goal realization of franchisee using the survey method to contribute towards a better understanding of the owners’ motivation for realizing their organization's goal.Manager of a franchise can now comprehend better desire implementation factors that influence their company goal realization. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23684/1/CBMM%202017%2087%2097.pdf Nik Mat, Nik Kamariah and Abd Ghani, Noor Hasmini and Abdullah, Fader (2017) Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.. |
| spellingShingle | HD28 Management. Industrial Management Nik Mat, Nik Kamariah Abd Ghani, Noor Hasmini Abdullah, Fader Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm |
| title | Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and
Subjective Norm |
| title_full | Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and
Subjective Norm |
| title_fullStr | Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and
Subjective Norm |
| title_full_unstemmed | Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and
Subjective Norm |
| title_short | Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and
Subjective Norm |
| title_sort | goal realization path model of local malaysian franchisees the mediating role of attitude and subjective norm |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/23684/1/CBMM%202017%2087%2097.pdf |
| work_keys_str_mv | AT nikmatnikkamariah goalrealizationpathmodeloflocalmalaysianfranchiseesthemediatingroleofattitudeandsubjectivenorm AT abdghaninoorhasmini goalrealizationpathmodeloflocalmalaysianfranchiseesthemediatingroleofattitudeandsubjectivenorm AT abdullahfader goalrealizationpathmodeloflocalmalaysianfranchiseesthemediatingroleofattitudeandsubjectivenorm |