Goal Realization Path Model of Local Malaysian Franchisees: the Mediating Role of Attitude and Subjective Norm
This empirical study examines the goal realization path model comprising of direct effects of plan enactment, subjective norm and attitudes on the goal realization and the indirect effects of goal desire, goal intention, implementation desire, implementation intention on goal realization. It also i...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23684/1/CBMM%202017%2087%2097.pdf |