Image, Perceived Quality, Perceived Value and Student Loyalty in the Higher Education Institutions
Today, the fast growing trade in the global business is in the higher education institutions (HEIs) business follows closely the trend of other service sectors.HEIs in Nigeria are facing the problems of low academic staff to student ratio, university image and reputation published by the HEIs world...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23685/1/CBMM%202017%2098%20111.pdf |