Entrepreneurial Orientation, Technology Orientation, Contemporary Marketing and Small and Medium Enterprises (SMEs) Performance in Nigeria
Small and medium enterprises (SMEs) play a significant social and economic role in both developed and developing nations.Despite the relevance and important of the sector, the literature indicates there are very few studies that attempted to investigate the factors that influence the performance of...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23715/1/CBMM%202017%20278%20288.pdf |