The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia

Internal communication is very significant to communicate change effectively in the large companies and support the employees’ commitment to change as reported in this current study. Therefore, the study intends to fill the gaps in the relationship between Internal Communication and Employees’ Commi...

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Main Authors: Marchalina, Leonis, Ahmad, Hartini
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/23846/1/CBMM%202017%201169%201189.pdf
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author Marchalina, Leonis
Ahmad, Hartini
author_facet Marchalina, Leonis
Ahmad, Hartini
author_sort Marchalina, Leonis
collection UUM
description Internal communication is very significant to communicate change effectively in the large companies and support the employees’ commitment to change as reported in this current study. Therefore, the study intends to fill the gaps in the relationship between Internal Communication and Employees’ Commitment to Change.The research framework is a hypothetical deduction based on the Lewin’s Three Step Model, which came out from the literature review that the Internal Communication influences the Employees’ Commitment to Change. The study embarked on the quantitative survey that was sent out to the employees from the Malaysian large companies and the various sectors.The study used a stratified and simple random sampling to ensure the representatives from each identified clusters.The key findings showed that the clear information and leaders’ effort to communicate change to their employees related heavily on the Employees’ Commitment to Change.This study meets the objectives that successfully discovered that the Internal Communication influence the employees’ commitment to change, and hope it could contribute to the body of knowledge, particularly contributed to the Strategic Management field. In terms of the practical implication, this study could assist both top management and employees to appreciate the environment for the commitment to change in order to meet the desirable results.
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spelling uum-238462018-04-02T00:28:54Z https://repo.uum.edu.my/id/eprint/23846/ The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia Marchalina, Leonis Ahmad, Hartini HD28 Management. Industrial Management Internal communication is very significant to communicate change effectively in the large companies and support the employees’ commitment to change as reported in this current study. Therefore, the study intends to fill the gaps in the relationship between Internal Communication and Employees’ Commitment to Change.The research framework is a hypothetical deduction based on the Lewin’s Three Step Model, which came out from the literature review that the Internal Communication influences the Employees’ Commitment to Change. The study embarked on the quantitative survey that was sent out to the employees from the Malaysian large companies and the various sectors.The study used a stratified and simple random sampling to ensure the representatives from each identified clusters.The key findings showed that the clear information and leaders’ effort to communicate change to their employees related heavily on the Employees’ Commitment to Change.This study meets the objectives that successfully discovered that the Internal Communication influence the employees’ commitment to change, and hope it could contribute to the body of knowledge, particularly contributed to the Strategic Management field. In terms of the practical implication, this study could assist both top management and employees to appreciate the environment for the commitment to change in order to meet the desirable results. 2017-10-29 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/23846/1/CBMM%202017%201169%201189.pdf Marchalina, Leonis and Ahmad, Hartini (2017) The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
spellingShingle HD28 Management. Industrial Management
Marchalina, Leonis
Ahmad, Hartini
The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia
title The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia
title_full The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia
title_fullStr The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia
title_full_unstemmed The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia
title_short The relationship between the internal communication and employees' commitment to change in the large companies in Malaysia
title_sort relationship between the internal communication and employees commitment to change in the large companies in malaysia
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/23846/1/CBMM%202017%201169%201189.pdf
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