Application of Importance-performance analysis (IPA) in prioritizing the needs of tourism parks stakeholders
The degree of fulfillment of stakeholder needs will greatly affect an organizational performance. Stakeholders are those people that have an interest or concern in an organization.In this case, the stakeholders of the organization are customers of a company that manages tourism parks. Knowing their...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/23928/1/RC21.pdf |