Antecedents of customer citizenship behavior among automobile online brand community in Malaysia
This study intends to explore the antecedents of customer citizenship behavior (CCB) in Malaysia. CCB has been frequently debated in the last few decades, but researchers have not reached consensus on the definitions of various extra-role behavior because due to the inconsistent terminologies of CCB...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Tun Hussein Onn Malaysia
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/23976/1/JTMB%20%204%20%201%202017%2076%2086.pdf |