Factors affecting employee-based brand equity: Evidence from China
Employee-based brand equity (EBBE) has been receiving increasing attention in recent years. However, most studies focus on the construct definition and scale development, as well as the effects that EBBE may have on corporate performance.Few studies try to identify the source of EBBE, or in other wo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24007/1/IIJMS%2024%202%202018%201%2018.pdf |