Effectiveness of island homestay advertisement
Effectiveness of advertising is one of the business successes where it functions in determining people’s attitude towards advertisement.In the study of island homestay, effectiveness of advertisement was measured to evaluate two mutually exclusive statements to determine which statement is best supp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Discovery Publication
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24125/1/IJA%208%202018%20%2079-84.pdf |