Musical power and its effect on consumer decision making
The purpose of this article is to discuss a study which aimed to explore how musical power in advertising can affect decision making of young consumers toward advertised products and services. The method used for this study is an in-depth interview with three groups of experts which are advertiser...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Discovery Publication
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/24296/1/IJA%20%208%202018%2063-67.pdf |