Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia
Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources.Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets.Within this context, commitment...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/24326/1/Gotm%20MJSS%2012%201%2019%2028.pdf |