Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia

Market orientation, entrepreneurship orientation, relationship commitment and communication among SME exporters in Malaysia

Building partnerships with foreign importers or distributors is critical for internationalizing small and medium enterprises with limited resources.Doing so can help them leverage the resources of their partners and enhance their export performance in foreign markets.Within this context, commitment...

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Bibliographic Details
Main Authors: Ismail, Md Daud, Md Isa, Azwardi, Alam, Syed Shah, Ahmad, Maisarah
Format: Article
Language:English
Published: School of Social, Development and Environmental Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia 2017
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/24326/1/Gotm%20MJSS%2012%201%2019%2028.pdf

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