Customer lifetime value as a predictor for future prospect of retailer's survival: A review of customer lifetime value model
Customer lifetime value is the top priority issues in every segment of business and it’s become more significance during the world wide economy crisis. Estimating customer lifetime value of retailer’s business plays important roles in determine the most profitable customer’s to the business, as well...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book Section |
| Language: | English |
| Published: |
College of Law, Government and International Studies, Universiti Utara Malaysia.
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/2433/1/Abdul_Manaf_Bohari_-_Customer_Lifetime_Value.pdf |