An application of a customer-defined market orientation: antecedents and consequences
An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers` view on the organization's level of market orientation. Recent research offers evidence on the applicability of a customer-defined market orientation constr...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/244/1/AN_APPLICATION_OF_A_CUSTOMER-DEFINED_MARKET_ORIENTATION_-_ANTECEDENTS.....pdf |