An application of a customer-defined market orientation: antecedents and consequences
An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers` view on the organization's level of market orientation. Recent research offers evidence on the applicability of a customer-defined market orientation constr...
| Autores principales: | , , |
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| Formato: | Conference or Workshop Item |
| Lenguaje: | English |
| Publicado: |
2005
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| Materias: | |
| Acceso en línea: | https://repo.uum.edu.my/id/eprint/244/1/AN_APPLICATION_OF_A_CUSTOMER-DEFINED_MARKET_ORIENTATION_-_ANTECEDENTS.....pdf |