Consumers’ Purchase Behaviour of Non-Deceptive Counterfeit Products: The Role of Ethical Concern

The issue of counterfeiting is common in many parts of the world, especially in the developing countries.This issue has reached a critical stage when counterfeiting is viewed globally as a criminal act and even on par with narcotics, weapons, human trafûcking and terrorism. There were many studies i...

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Bibliographic Details
Main Authors: Mohd Noor, Nor Azila, Muhammad, Azli
Format: Article
Language:English
Published: Serials Publications Pvt. Ltd 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/24504/1/IJABER%2015%2024%202017%201%207.pdf